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Created this surreal campaign to encourage travel exploration through food while consumers were stuck at home during the pandemic. 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I was inspired by the strong visuals of the film and wanted to challenge myself to re-tell the story without any words. 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Direction, Cinematography and Animation. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/d7e46a72-5f42-4a45-9d7d-7598eebfe5dc/07.gif Animation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691873065567-267VX6N00EDI07K0M4TE/04.gif Animation https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691873076112-I1I3VD4L1NN0GDCG80AO/05.gif Animation https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691873072624-B43Z9BC2U8YY16RGK9M4/06.gif Animation https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/78dae5cc-8f46-4d31-9434-60eadb437d2d/Dog9.gif Animation - Drawsta Augmented Reality fashion line, where T-shirt designs act as a recognizable code for daily animations on your shirt. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691344867229-PRLV47ML4Q4Z294B96RB/ftko.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691344871790-QSNFDTKT0PNK0FSZBU5Z/Handmade.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691344870324-WE16B7GUZDJIVBKSDASL/Turningpoint.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/d239474f-8494-490d-926c-ca7731db8831/GettyImages-1012263348.jpg Branding - Takeaway Building this brand was extremely rewarding and my years with the company helped me to grow as a strong creative and leader. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/53cb3e25-7f08-4afe-8ee7-3e22ded288f3/1630436224212.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/e4bdb477-1810-4736-9854-04ee95a8ac06/HSLogo_Transp.gif Branding - Hello Sunshine Hello Sunshine was born out of Reese Witherspoon’s desire to create a company focusing on female stories and female driven content. I spent my time at Hello Sunshine creating the brand. I touching everything from logo, website, social content and interior design for the office space. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/053bc851-73f1-4f9d-8abe-0f3c3d1be1c3/Screen%2BShot%2B2019-01-08%2Bat%2B12.43.31%2BPM.jpg Branding - Social Content Part of my role at Hello Sunshine was to help build the brands social presence. Working to create original content for our accounts helped us to grow to over 1M followers in the first two years. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/f602b98f-9314-4d03-9157-b6a26393caf7/Website.gif Branding - Website Design Worked with a developer to create a fun and modular website system that reflected Hello Sunshine branding. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/408330b6-d81a-4f2d-95e3-ffe346a255a1/Screen+Shot+2023-08-06+at+10.03.33+AM.png Branding - Interior Design I worked alongside Crate & Barrel to create a branded look and feel for the Hello Sunshine office in Santa Monica, CA. Custom wallpaper, murals, and a typewriter wall are just a few of the fun features included in this bright and colorful space. The design was featured on the cover of Domino Magazine. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341225534-F740SQE9MHC5U4JSH48C/HS_-4.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341225479-4HICETQDEPMI3PN9C612/HS_-41.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341227988-XKX51A5796CK1N7VLFSK/HS_-42.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341268149-VC0X6SIL592SARH28OUS/WIN17_jrothenberg_Shot_08_0053.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341228133-BBPNNPO08XFX7WNE5V8F/HS_0537.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341230751-EZJYSS7T4D5MAQSSUXD0/HS_0542.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341231353-KM0GRMB9I6ZNBYO1OLNB/HS_0586.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341250359-2TT2YQ4FIMVEQYRNZK4E/81722b7309a7aec1ebdd1e2def67e026.jpeg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341232928-ZEVEYM40M11PLOCAZXOI/HS_0642.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341233287-7WM3FKHBI4VOR8AMNQWB/HS_0660.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341235039-Y4L7M62ZKJ8MEZVTP20T/HS_0663.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691341235702-G65QFLNXK8M0HJK146EI/HS_0772.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/77ac56f1-e7dd-45fc-8e44-f9d14adf0902/shelfie.gif Branding - Original Content Developed and designed original content within the brand. Including logo design, animation packages and ideation of content series. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/d675b0a5-2d19-434e-8e84-311988a6d191/Website2.gif Branding - Site Design the Cravings website uses various opacities of our creme color as the base. With that serving as our neutral anchor we introduce hits of color in buttons, banners and typography to achieve a look that feels uniquely Cravings. Mixed typography in both Nimbus and Ridinger feels playful while still remaining elevated and modern. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692211469941-12DVMVJBCSGKX4TWEN8U/CRAV_3423_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692211473583-WWLZTMKKNFPPC1DI8ODP/CRAV_3691_9x16.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692211501445-QTLGD8AZS7Z63ZB3B6MW/CRAV_3616_9x16.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/ea8fcf0b-de6c-438e-8dfa-20dba86ba48c/Itscalledtaste.gif Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/586af866-be3b-4d9f-8718-8c678e80fe09/Cravings_2022Logo_Fullmark_Fullmark.png Branding - Creative Direction & Branding I helped to build Cravings by Chrissy Teigen as their Creative Director for three years. I touched everything from Branding, Strategy, Product Design, Photography, and Original Content. Cravings was an exciting brand to shape and grow with over my time at the company. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/8db2cfc2-3991-49dd-943b-1db182002551/FAM+MOVIE+NIGHT_WEB.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692147408301-ZU3WKKFMYZKDK4HP81SE/Steak+Knives_9x16.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692213529651-501JQP1AGEXCH8WRBED0/Cravings+Final+052721.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/4d308b94-52e2-4a96-9fc1-49b37961934b/SKY+703.jpg Branding - Packaging Design Cravings expanded to consumer packaged goods, launching in the baking category. The packaging design for the mixes was to be playful while remaining chic - something that could beautifully sit on a kitchen shelf and would pop out in the aisles. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/495fe5e9-ca82-4295-918a-73643dc9ace9/05.14.21_CRAVINGS_FOODS0917.jpg Branding - Photography Creative + Art Direction for all photo shoots for the brand. The consistent through-line for Cravings photography was for it to feel high contrast, colorful and playful. Using a mix of patterned textiles, colorful surfaces, not-so-perfect food styling and unexpected props to create a world that feels uniquely Cravings. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/212cd0d6-1524-429c-b0be-71c42111a4b6/Itscalledtaste.gif Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/c969ed69-775e-49b4-b7f7-6b7fa84e612c/BrandingCravings-03.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692215688211-C5TZGMB7IH1EIF3IV5HV/4.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692215815731-Q3GD0OWAH7YFHRAAJG9Z/CT_sarong_4x5.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692215754943-1T666TPIGZ7VUX8VGU1G/KNIVES-MANGO_GIF.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692216263360-JBPRIW28396ULFX6YT5T/Tiedye.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692215761448-1V1JWJP9RV1L3AO4U6EA/CRAVINGS_FRIED-EGG_LESLIE-GROW_1722.JPG Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692215778731-9LI3W92T4SOR03RWXR7W/Vegan+Takeout_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692216317118-N45Z9976HN6ZDUKT76L7/CRAVINGS_WOK_GIF_LESLIE-GROW_181.JPG Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692215789796-H7AC5CDGXNJICFKT9NLP/VDay1x1_1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692215709580-O9Y6LZZ2JVNX9TRYTA7G/3.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/b1671ecc-5ed5-4ba6-bf50-5d41e3c166c3/brandingArtboard-1.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210703183-Z5AXNXVF9GE5E3O26W6N/Butter+dish_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210731864-76AJ3UKSCETZ8WO7BE9D/R1-03701-020A_uncropped.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210789137-E570P224Z8Q9C2V0RLBH/Lavender+Braiser_uncropped.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210801365-SPV8XYZ3HS2L11F1SHP2/Veggie+Robe_blue_2_uncropped.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210827674-CJFX1CTRGWB1IPO211JE/CRAVINGS+109-2.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210836044-CF1NTFJ9CYU32TYXF0YH/2022-0607_Cravings_JUNE4161_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210884325-OB8TLPLPVG5KALQA9E2Y/Tangy+Tomato+candle_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210937618-UQP84X3V20NM5GX3VYA0/Oven+Mitts_2_uncropped.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692210951320-NBI8PEV83W6E6847A5W7/Iridescent+Pitcher+and+glass_hero_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692147858957-3X4WNO6GJ0G8UMJUGEQC/IMG_5334+copy.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1692147858653-M8E50GNB5E7VY4HKECYB/IMG_5485+copy.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/ce102fa7-47d2-479a-adf4-e823e2f4f794/BrandingCravings-02.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/437d5a1f-9c6a-4980-aa79-97aa0b4759b5/CRAVINGS-2_23_235284_1x1.jpg Branding - Product Design As Creative Director, overseeing and concepting products for the brand was one of my key roles. I touched everything from cookware, apparel, all the way to custom candles and scents. It was exciting to strengthen my experience in so many categories. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1f1716f9-c449-4255-a614-960f2b393874/Behance-Dieline-Gif.gif Branding - Cravings Baking Mixes Packaging design, Packaging Photography, Campaign Creative + Art Direction, Launch Activation https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/9e659a80-0ab3-4051-bceb-412ef9cba2e8/FjEerEaVEAAAJxm.jpg Branding - Billboard Design Located on Sunset Blvd., created a bold billboard to bring awareness and curiousity for new baking mixes. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/e500f25d-060f-475e-a65f-17480c3bce10/0ebb0e35-1b55-4763-b040-e4adfd614769+2.JPG Branding - Launch Activation Wrap design for food truck + social campaign that brought out 500+ customers to try baking mix samples. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086597435-00C6E79CSMGJM874AFED/CRAV_3423_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086598259-4EQ34F6YLE0JS7OAO2HV/CRAV_3691_uncropped.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086559994-4BP9IEA0OC7RBV7QYFFY/CPG_CT_banana+bread_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086617081-L276DMF5J5VAW6NLVU4G/CRAV_3616_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086561043-MS4AQYFR87LLQI3XLJLO/CRAV_2103_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086566429-F15MC5ZU658A0Y2J4KYE/CRAV_3230_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086569660-TL5A21IKKMCRRGNEAZ0Q/CRAV_3234_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086607380-5UJ5IJH32QP85N1RV8R1/CRAV_3553_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086573792-Z2XS20QPN48C1B4WTNPO/CRAV_3251_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086504005-7KKSIW9CQD2DNIRTC4DY/CRAV_3383_uncropped.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086611725-A8DA040ROUFLRHOMP2OU/CRAV_3573_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086614950-M3VNIPNCNIPKXIZYTWXG/CRAV_3691_1x1.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691087957093-VAPA80JN94GOM0Z7V32N/BananaBread_Packaging.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691087959034-H8FX9IMOIN1GKO4K2J8K/COokie_Packaging.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691087956049-Q99JRUT2GNDQ00JZHQ18/BUTTERMILK_Packaging.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/a6b8b4a1-768b-43bd-81c6-d18abadf3e1c/CPG_group_4x5.jpg Branding - Campaign Photography Creative + Art Direction for product campaign. Creating photoshop kitchens and printing on large vinyl to shoot against. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691088677436-C4ANDI7YU21MRH2IHN4P/Screen+Shot+2023-08-03+at+11.50.11+AM.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691088552171-ETEQI9TR6FFBC82S425Y/e5eefd70-24d4-4a6a-b437-a97f050ac392.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691088482667-AM7WHNBT3TUGFF4EU8PT/IMG_1979.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691088480034-OA9896PAZO66PZF19I15/b531aba3-7725-47a6-80f3-b8979d240431.JPG Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691088480379-1VCXZA9ER0VLNJ23B21E/c88cda78-d1f6-406f-83a5-f2d8420b4d55.JPG Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691088677287-BVYWDIXJ3J1SVGEFBX5F/Screen+Shot+2023-08-03+at+11.50.51+AM.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/f73ea1aa-d7c3-4fbd-b53b-2a8228e8f380/IMG_4203.jpg Branding - Frankie Packaging, photography and product development. Frankie is a single serve wine made from the finest California grapes. Skin-contact natural orange with a fizzy mouth feel! This was a personal project where I developed a small run of wine with a winemaker and sold locally in LA during the pandemic. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/07730728-ffe9-4414-a4c1-b1a4d799494f/Behance_v2+copy.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/4ed91760-9bce-41e7-b071-0620d859e46b/LabelSpin.gif Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427143853-HYTVVHF9WSS6BTM0CIEM/IMG_4251.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427148745-WO1WUYGW25FNH9K4W5E8/IMG_4262.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427350956-53J95QOQNJPSHWLPMRV7/IMG_4449.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/debfa8f9-8f61-4a23-90f1-450b2ff9bb2a/IMG_4036003.jpg Branding - Creating Frankie I had been dreaming of making a tiny single serve wine for awhile before Frankie came to life. The process of meeting with winemakers, looking at vineyards and packaging everything ourselves was an extremely exciting experience. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427753104-6N3ATP2N8GD8T2K8H4HA/IMG_4065.JPG Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427753061-R591AM539X46N7U4I3Z4/IMG_7270.JPG Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427754200-HRQ8JCW90RFQ5UA8RIUJ/IMG_7275.JPG Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427760278-ICRE6HJ7QRETGAZ14LQJ/IMG_3996003.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427763532-D9T6G1NL2ZPHD9FQDBSN/IMG_4005003.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691427769153-YEHOEHKFHTBON2M9TU7F/IMG_4055004.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/b82fd5c5-2baa-4149-88d5-4d9977431655/cosabuona3.jpeg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691430265474-A73HW220VS396JC8HZ23/cosabuona10.jpeg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691430265298-BVIOW6XM6UE7ZPXYJYDO/cosabuona5.jpeg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691430268295-7I4FUINPN0REBHLL3CT0/cosabuona18.jpeg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691430274857-XZ9REEDUQP0J2826SEV7/Screen+Shot+2023-07-24+at+12.55.19+PM.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/59e22ebc-156a-4220-b565-cfe851ddaa36/Screen+Shot+2023-07-24+at+12.51.28+PM.png Branding - Cosa Buona Branding for Echo Park pizza and pasta joint created by chef Zach Pollack of Alimento. Tasty project that included printed materials, logo design and interior development. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/e4742e92-4bda-4f29-97c6-75130d9920c8/Nike_India_JDI_Wireframe_Desktop_DIR03_v12.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691429696211-EMRANPQ3ZPBAB8T996YO/01.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691429688472-AWWZIHB892SZDPBPDIY6/collage.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691429694614-3IQIICC2BXJVH9BEITWB/collage02.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691429718282-KPF7X5Z1YLXB127ODHK0/IMG_8310%2Bcopy.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691429709784-6WQ6RHZRILR28ZJEH09G/Scan3%2B3.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691429717299-GIMLT8NQVHP5UBH5YLTN/Scan3%2B22.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/3f90ff72-13dd-4952-a5d2-1a9f4ad630bd/collage02.jpg Branding - Nike India Created graphic assets that supported Nike India’s campaign for women. I used collaged assets for marketing materials as well as website design and build. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/be9674e1-5c0a-4114-9496-ee3d7165e1c5/IMG_8908_v3.jpg Branding - Fairplay This project involved creating a design system for the book Fair Play by Eve Rodsky. In addition I created 100+ playing cards based off of the book. Once the look and feel was created I designed a box that was used for the launch of the book. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428239346-9PI7R1PVMW81IQBTI6RE/61d4bcdfdf86a2fb90a5d149_fairplay-cards-deck.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428241605-P3C4Q78H6SXNC951EWIY/CardBox.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/d077adad-3551-493c-9da3-ef24a99c8d4a/Artboard%2B1.png Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/7e81c1df-e914-41bb-9e6b-f7df424d79e5/BehanceBag_v2.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428675173-X3HHEO61BFBC0H4RVVCY/01.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428676674-DW5666UO4H3MKV005X55/02.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428677969-ZUJN7G8X8VMODABB8XL7/03.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428686132-2GJBR9TZN63O7BP2M5GH/04.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428685084-2D05O7S0NE1Q4EL3MJ9C/05.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691428697793-6IWPK04D3V02M3CYK46Z/06.gif Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/f9751803-9259-4b07-9069-41f36a46016c/HDM-6873+copy.jpg Branding - The Brief Create an immersive experience where customers can come and interact with the product in real life using the Shopify space at The ROW DTLA. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/0a2db747-d722-485e-b3fb-ca43cbcca6a9/Screen+Shot+2023-08-03+at+2.01.14+PM.jpg Branding - Concepting We decided on a bakery concept for the pop-up. This allowed us to lean in to a more surreal dollhouse look that felt like a bakery from a Wes Anderson movie. Working with fabricator Anthony Hart, we worked on renderings of the space and planned a custom branded experience - from a maple syrup fountain, the a gold butter sculpture. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/58bf60f9-5595-4872-909a-ac62b2f0ccdf/HDM-7387.jpg Branding - Opening Day We opened doors at 10am and had completely sold out of inventory by 1pm the same day. Throughout the course of the one week pop-up we had over 3,000 attendees. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/8872ac35-6e30-427c-8b0f-7f5ab2883eef/HDM-6529.jpg Branding - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691101371719-97M5ETFY9CHHR7U70OMS/HDM-7308.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691100911828-HLC805ASMQY6VQNE4V9Y/Photo+May+12+2023%2C+9+13+32+AM.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691100937794-C4861MPD3EYJYMUGUNC7/HDM-6491.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691100966457-W8PA9MH3N6ZWO3PXM4H3/HDM-7379.jpg Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691101137666-MUB7ON6VUC908N55I5LJ/IMG_7771.JPG Branding 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https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691099888976-60T2LQQA8DUB232GBQ0X/Screen+Shot+2023-08-03+at+2.01.33+PM.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691099890114-IQVSCPUBQ4B3NXKMOMVA/Screen+Shot+2023-08-03+at+2.01.41+PM.png Branding https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/691a0377-0fdf-4ab8-9e8f-3316ab79f7c3/IMG_5685.jpg Branding - Promotion An animated billboard ran at The Marriott in downtown Los Angeles for two weeks leading up to the event. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/4456b3b0-a1e2-4359-9bea-3b67bf123611/IMG_7765.jpg Branding - Shopify Experience Pop-up bakery experience in partnership with Shopify to promote Cravings by Chrissy Teigen baking mixes. https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1709079086704-RJLM2YB6FT5WUXNKE8T4/COVERS_Template_v2Cravings.png Branding 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https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691085145476-7KI7KX2S62J2QV89GXXV/Lavender+Braiser_uncropped.jpg Photography https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/1691086208790-CJI0JD9REXNEGGQOLO08/CRAV_3573_uncropped.jpg Photography https://www.sarahelly.com/contact daily 0.75 2023-09-04 https://images.squarespace-cdn.com/content/v1/5518b6c1e4b0ef9291b68f9e/8b42304d-0bc1-4648-a7b8-92cab4c994b5/Me.gif Contact Sarah Elly is an independent Creative Director obsessed with design. She currently resides in sunny Los Angeles, California where she has worked professionally for the last 10 years. Sarah works on everything from Branding, Art Direction, Animation, and even Product Design. https://www.sarahelly.com/404 daily 0.75 2023-09-28 https://www.sarahelly.com/401 daily 0.75 2023-09-28