CND Creative Play - Nail Polish Campaign for Spring Collection. Animation, Stop Motion, Art Direction.
Drawsta is an Augmented Reality fashion line created by Heather Lipner. Some of my key roles within the branding were art direction, creating weekly animated content, t-shirts, 3D typography to be used within app, and user content for marketing. I worked closely with Heather to build this brand over the course of 2016 and am excited to see how it will continue to expand.
Collaboration with Little Rooms jewelry line. Creating miniature Dioramas to display LR jewelry pieces in. I physically build these miniature sets, then add animation in post.
Two separate series themes are shown here: Space and Dinosaur
Website designs created while working at ModOp in Los Angeles, CA. This coincided with Nike's campaign in India, which highlights the strength and power of women.
The designs are vibrant, and tactile. I spent hours scanning, cutting, and collaging, and the opportunity to work with my hands was very rewarding.
Designer: Sarah Johnson
Art Director : Adrian Bailey
Branding for Cosa Buona Restaurant, located in Echo Park
女の子 Girl (Music Video)
Music video teaser for Japanese band Flip. I was inspired by their song Girl, as well as Sailor Moon. I created an aesthetic around a girl and her bunny who fight crime with karate and laser beams. It is fun and playful, with a message of empowerment for young girls.
All footage and designs are owned and created by me.
Special thanks to Tim Cruz and Stephanie Wagner for all of your help directing and shooting footage!
Each year at Ringling College every major exhibits their senior thesis work. This year we were tasked with branding the Motion Design 2015 Senior Class Gallery Show. Our concept and inspiration was to bathe everything in a slightly modernized 1990’s graphic feel.
With the average age of our graduating class at twenty three, we all grew up in through this iconic and nostalgic period. Focused around the adolescent years of technology and the internet, we created a bold and striking branding package including a main event logo, opening titles, poster designs and dozens of 90’s inspired gifs. In addition to branding the entire event, we also developed a marketing campaign through social media and large disruptive art installations across campus while also curating the gallery space and converting it into a 90’s branded club to showcase our senior class. The show was an incredible success with over 600 people in attendance on opening night. This smashed attendance records at Ringling and we attribute this greatly to our creative use of social media and alternative marketing to bring out the crowd.
This was a collaborative project, working with some of the most talented artists and friends that I know. Audrey Aquino, Jason Beale, Viraj Ajmeri, Dakota Hopkins, and Carlos Enciso.
Personal project and book series I have been creating using my mothers home video footage and audio recordings from the 1960s. I want to explore the nature of memory and the way it is preserved through those who follow us. Stories are some of the most delicate and precious things we carry with us, especially the ones that don't belong to us.
This was an exploration into collective human emotions. Specifically, I wanted to study the effects of the Atomic Bomb. The entire world was collectively terrified of our own self destruction, which manifested in one of the most popular films of all time - Godzilla. There has always been a question as to where science stops and when humanity steps in. As we advance even further into the future, these questions become increasingly important to ask ourselves. All is owned and created by me. Personal exploration. Using my own footage and photography from Japan, combined with found internet archival footage from the free internet library.
Motion Design Reel displaying some of my latest works.
Personal project exploring southern gothic style. I grew up in Charleston, SC and have always been drawn to the darkness of the south, and the sinful history that surrounds so many parts of it. While visiting home this summer, I decided to create this mini book using my own photography, cut outs, and hand drawn elements.
The writing was inspired by from Flannery O'Connor, and I used excerpts from much of her famous Southern Gothic literature.
Design: Sarah Johnson
Art Direction: Ben Hansford
Campaign for CNBC's television series The Profit. This was created to run nationally, and during the presidential debates. We were inspired by 1950-60's elections, and campaign buttons. The design contains elements of halftone, monetary patterns, and patriotic colors in a modern twist on grassroots movements.
Commercial trailer design for Sundance TV series, Hap and Leonard.
Design: Sarah Johnson
Art Direction: Ben Hansford
Blank Slate Coffee + Kitchen located in the heart of New York's Nomad district. The design was intended to be clean and inviting, while representing the idea of endless possibilities. Blank Slate is a space where visitors can find the perfect place to catch up with old friends over a cup of coffee - or finish writing their latest script.
The process was very rewarding throughout. I loved working on such a tangible project. It is exciting to see menus, logos, all the way down to cups - come to life and be enjoyed by others.
Design: Sarah Johnson
Client: Shara Senderoff (Leverage Studios), Blank Slate NYC
Software: Adobe Illustrator, Adobe InDesign, Adobe AfterEffects, Adobe PhotoShop
Promotional video created for Airbnb and the 2015 D&AD New Blood Awards. The piece was created to evoke a sense of spotaneity as well as comfort. Reminding the viewer that no matter how far they roam, they will always be at home with Airbnb. I developed the concept, style, shot all of the footage, and finally animated everything together into the piece you see here. It was a really exciting project, and I enjoyed creating a piece for a company that I admire so much myself.
Gallery installation that exhibited for a month in November 2014. This was created as an experimental project. I was inspired to create this show after spending some time in New York. I had a very strange feeling every time I would ride the subway or use any public transportation there. I would get lost in imagining what the strangers around me were thinking, where they might be going, who they might be in love with, etc. But one of the most startling realizations for me, was the fact that once we arrived at our destinations - we would probably never see one another again. For the show, I interviewed eight different friends and strangers, asking them very personal questions about their life on camera. I then took the audio and video components of the show and created an environment that felt as overwhelming as standing on a subway platform.
I created all content for the show, in addition to planning and promoting the exhibit. I worked with a curator throughout the entire process, and I designed the content to get word out about the show. One of the marketing examples were Polaroids with personal messages that were scattered throughout the city. The show was heavily promoted through social media and gallery footage leaks. Instagram users were encouraged to use the #ijustwanttoknowyou when posting the photos they found, this proved very successful in spreading word of the show.
Concept: I hope to evoke a realization in viewers that each random passerby is living a life as complex and as vivid as their own. Everyone has individual dreams, friends, goals, heartbreak, worries, fears, routines, and stories that happen invisibly around us. Our lives are like anthills with intricate tunnels sprawling deep beneath the earth where we can no longer see them. There are millions of people and lives that you will never even know existed, or that you may just appear in briefly as a pair of headlights passing on the highway or another face on a crowded subway. With this realization, we can all appreciate the beautiful complexity of our individual lives – and possibly even find more acceptance and understanding of one another.
Using Kidpix and Mac OS 9, I have created a gallery series that explores my adult reality in a nostalgic medium. Kidpix is a creative software designed for children in 1989. I wanted to use it in my work because the possibilities are endless. I always loved the freedom within the program, and it was wonderful to play with it again.
This was a piece designed for the purpose of a retail or gallery installation. I experimented with 35mm film and typography in a GIF format. I did a series of photographs with disposable 35mm cameras, and then tampered with the film in various ways. Some cameras were thrown into the ocean, boiled, mixed with milk, frozen, burned, etc. I had so much fun playing with the different negatives and seeing how they reacted to my experiments. I then created the three part series that included the phrase "Fall in Love". I wanted to use this particular phrase because I felt that the photographs had a dark romantic quality to them. They tempt you in the same way that falling in love does, but you also catch a glimpse of destruction, which we all know often lives below the surface of love.
Branding & Logo Design for upcoming Motion Design Conference in Sarasota, Florida at Ringling College of Art & Design. I created the logo, as well as the entire brand package for this conference. I wanted to create a modern beach feel for the conference, since the ocean is one of the major attractions in Sarasota, FL. I played a lot with the geometric style, while keeping it playful with the bright Miami inspired colors.
This book was created as a personal project. It is my own exploration of some time I spent abroad. The book reflects upon the things I saw, words I wrote, and people I met. I wanted to find a way to tell the story of my own personal journey through things I wrote in my journal and Polaroids that I took along the way.
The result is a very personal look into my thoughts, and how I grow as a person when I travel.
Motion Graphics and Album Art for "Want to Want Me" by Jason Derulo. Working alongside Viraj Ajmeri, Dakota Hopkins, Director Tim Cruz, and Warner Brothers Records to create content for the music video release and upcoming concert projections.
We worked with Warner Brothers Records and Tim Cruz remotely to create the graphics and promotional material. All footage was shot on green screen in Los Angeles, and sent to our team. We then worked to composite and create all assets for the songs release. The entire process occurred during an exciting one week turn around, and I look forward to seeing how the graphics will be used in Jason's upcoming tour!
Branding for the 21st annual Screen Actors Guild awards. I created the new logo for SAG as well as the entire network package. I wanted to give the awards a clean feel, while contrasting with the unrefined look of the filmic aspects. The main color palette stays within a warm grey tone, and has an accent of red. These colors were chosen to emulate an "old hollywood" while hinting towards the red carpet actors have walked upon for generations.
Music video for Chvrches "Recover". Using inspiration from popular 80's style, as well as the upbeat style of the song. I wanted to visualize the song in a graphic and saturated manner. The lyrics of Recover explore a heartbreak, where the writer seems to feel overwhelmed by feelings of helplessness. I associated this feeling with drowning, or treading water and simply trying to recover from a heartbreak while carrying on with life.
I created all graphics, as well as filmed the footage for this video. It was a fun experience, with free flowing fabrics and Go-Pro footage in my pool. I then took the files into After Effects and Cinema4d where I developed the style that is presented in the video.
Stage, graphic, and typography design for TruTv. These graphics were created for a promo event which included a sizzle reel and live stage designs.
Designer: Sarah Johnson
Art Director: Jay Collins